With a reputation as one of the UK’s leading intellectual property lawyers (World Trademark Review 1000), Ben Prangell has extensive experience in IP strategy, management, and enforcement. His career spans work with listed companies, Premier League clubs, international cinema chains, and innovative tech firms. 

Known for his ability to break down complex legal matters, Ben advises clients on their IP and commercial strategies, providing a clear understanding of risks, outcomes, and opportunities. He has also led high-stakes negotiations and lectured internationally on IP and technology law, underscoring his commitment to knowledge-sharing in the industry.

About Asenda Law

At Asenda Law, we believe that law should be accessible, practical, and empowering.

Founded by Ben Prangell and Tom Broster, Asenda grew from a shared vision of providing approachable, jargon-free legal support.

Our founders wanted to create a place where creativity and innovation meet legal know-how, enabling clients to protect, grow, and transform their businesses.

Our Values

We’re not just about law; we’re about creating meaningful, long-term relationships with our clients.

Here are a few core values we stand by:

Clarity and Simplicity

Legal issues can be complex, but we’re dedicated to breaking down those complexities.

Integrity and Trust

Trust is at the heart of everything we do. Our goal is to empower our clients with knowledge and confidence.

Commitment to Innovation

IP and commercial law constantly evolve, and so do we. Staying at the forefront of industry changes ensures we deliver the best solutions for you.

Our Vision

Our mission is to be your partners in protecting and growing your brand.

From creative start-ups to established businesses, we aim to demystify intellectual property and commercial law, offering hands-on support every step of the way. We believe in providing real-world, practical advice – the kind that helps you make informed decisions today and strategic moves for tomorrow.

With Asenda, you’ll have a team that’s not only skilled but genuinely invested in helping you succeed. Whether you’re looking to secure your latest design, protect your brand, or explore new commercial opportunities, we’re here to make it happen. 

Services

• Intellectual Property
• Commercial Contracts
• Business and Corporate law
• Data Protection
• Dispute Resolution
• Training and Support